Sunday, February 16 at 3pm
The Professional Rodeo Cowboys Association (PRCA), headquartered in Colorado Springs, Colorado, is the largest and oldest rodeo-sanctioning body in the world. The recognized leader in professional rodeo, the PRCA is committed to maintaining the highest standards in the industry in every area, from improving working conditions for contestants and monitoring livestock welfare to boosting entertainment value and promoting sponsors. The PRCA also proudly supports youth rodeo with educational camps and financial assistance to young standouts preparing to enter the professional ranks, as well as supporting allied organizations such as Tough Enough to Wear Pink, Miss Rodeo America, the American Quarter Horse Association and the ProRodeo Hall of Fame.
Annually, the PRCA sanctions about 650 top-of-the-line multiple-event rodeos on the continent, in about 38 states and three or four Canadian provinces – the cream of the crop among thousands of rodeo-related events that take place each year in North America. As a membership-driven organization, the PRCA works to ensure that every event it sanctions is managed with fairness and competence and that the livestock used is healthy and cared for to the highest standards.